On TechWeb, Henry Chesbrough introduces us to the innovation imperative and the concepts with his new book:
Companies that keep their intellectual property too close to the vest risk missing out on critical business innovations that idea-sharing could generate. Open business models foster collaboration with customers and suppliers to everyone’s benefit.
His Winter 2007 article in Strategy+Business is here: Why Companies Should have Open Business Models
Chesbrough’s new book and successor to Open Innovation is Open Business Models: How to Thrive in the New Innovation Landscape
I’ve ordered it and will update this blog entry with a forthcoming review.
In the meantime, the jacket cover provides a glimpse of why this should be an important read:
In Open Business Models, Chesbrough takes readers to the next step—explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company’s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models—including Procter & Gamble, IBM, and Air Products.
In addition, Chesbrough introduces a new set of players—“innovation intermediaries”—who facilitate companies’ access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.
This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies—wherever in the world they are found.
